One reason why companies choose to avoid market research is because it has long been considered a pricey endeavor. That… Read More »Affordable Market Research Tactics

Simply put: target personas should be at the heart of your entire strategy. The products and services you sell are… Read More »Why Customer-Centric Marketing Relies on Target Personas for Success

This year’s marketing trends don’t look like previous years. This time around, we’re not going to be talking about the… Read More »2023 Marketing Trends: Consumer Connection

If you read our previous article on Five Marketing Efforts to Measure you know that when it comes to Social… Read More »Social Media Metrics

At this point in the year, you’re probably feeling like you just got your marketing program off the ground. But… Read More »How to Stay Fresh on Your Competitive Landscape

Honestly, the first couple of articles about this year’s biggest marketing trends really is about how we can be better… Read More »It’s All About User Experience

Does that title bother you? Are you sitting here as a marketing professional thinking “Haven’t I been strategic?” I mean,… Read More »Marketers Get Strategic

There are big things happening in the marketing realm that this can’t just be one article. We have to go… Read More »2022 Marketing Trends