Data helps us improve marketing and report our progress to budget-breakers and decision-makers across an organization. We all know collecting… Read More »Marketing and Sales Measurement Strategy – What’s Your Data Trying To Tell You?
Gathering information is critical, even if you’re working on a shoestring budget. Why you need Marketing research Marketing research guides… Read More »Why You Should Invest in Marketing Research
Goals. Key Performance Indicators. Benchmarks. Best In Class Metrics. You can label your metric of success however you want. But… Read More »Finding the Why Behind Company Goals
If you’re like me, your inbox floods with new year sales and marketing trends that we absolutely need in our… Read More »Are You Ready for a First Party Data Strategy?
One reason why companies choose to avoid market research is because it has long been considered a pricey endeavor. That… Read More »Affordable Market Research Tactics
Simply put: target personas should be at the heart of your entire strategy. The products and services you sell are… Read More »Why Customer-Centric Marketing Relies on Target Personas for Success
This year’s marketing trends don’t look like previous years. This time around, we’re not going to be talking about the… Read More »2023 Marketing Trends: Consumer Connection
If you read our previous article on Five Marketing Efforts to Measure you know that when it comes to Social… Read More »Social Media Metrics
At this point in the year, you’re probably feeling like you just got your marketing program off the ground. But… Read More »How to Stay Fresh on Your Competitive Landscape
Honestly, the first couple of articles about this year’s biggest marketing trends really is about how we can be better… Read More »It’s All About User Experience